Watch & Wear

The Neil Barrett jacket Dr. Shepherd sported on “Grey’s Anatomy.” Simply dreamy. Click.

Loved those sparkly straps on the “Deal or No Deal” model’s feet in season 2. Click.

And I must have that Aston Martin convertible Gabrielle Solis drove on “Desperate Housewives.” Click.

Forget product placement — or rather, catch it in mid-evolution. Producers are teaming up with Internet shopping companies to sell everything from fashions, furniture and automobiles to the paint on the walls of television’s most popular shows.

“We live in a celebrity-driven world,” says Mike Fitzsimmons, CEO of SeenOn.com. “Celebrities and entertainers create a demand for product. We offer a way for fans to get their hands on the products they want.”

SeenOn, which launched in November, depends on designers and stylists to inform its parent company, Delivery Agent Inc., about the outfits, furniture, accessories and other products they’ve chosen for upcoming episodes.

Delivery Agent has been brokering deals with television networks, movie studios and other media outlets since 2002.

Its digital catalog includes products from more than 600 shows, including “Grey’s Anatomy,” “Desperate Housewives,” “Lost” and “Las Vegas,” with more scheduled to come aboard. Users can choose among 2,000 celebrities and 7,000 brands, as well as items spotted in films, music videos, even in print.

So when Beyonce shows up at a movie premiere in a shimmering new dress, or Britney Spears wears a trendy warmup suit to take the babies for a stroll, the fashion can be identified, sourced and on sale in a flash.

Here’s how it works. Users search for products by show, movie, actor or product type. Let’s say you watch “Desperate Housewives” and you like the sexy lingerie number Gabrielle Solis wore on the episode “Nice She Ain’t,” when she seduced her husband.

You go to SeenOn.com, click on “Desperate Housewives” and search under Solis. When you see the lingerie, click on it. You’re taken straight to the online retailer that sells the item, which, in this case, happens to be Victoria’s Secret. Click buy, and if it’s in stock, it’s yours for $59.

Items are retail priced and are posted almost immediately after the end of the show.

For each sale, everyone gets a cut: the production company, the studio, the network and Delivery Agent.

Clothing and jewelry are the most searched products, Fitzsimmons says. And the celeb with the most sought after fashions? Surprise! It’s Britney Spears.

Fans of the big screen can get in on the action, too. SeenOn has worked with the people behind movies including “Jackass,” “Casino Royale” and “Brokeback Mountain.”

A similar site, Starstyle.com, launched in March 2006 with clothing and accessories worn by contestants on “American Idol.” Since then, Entertainment Media Works, parent company of Starstyle, has negotiated deals with companies including Sony, Warner Bros., ABC and Procter & Gamble.

Retail partners include Neiman Marcus, Macy’s, Old Navy, Best Buy and Barnes & Noble.

“It really requires close relationships with the production studios,” says Diana Dornan of Starstyle. “Up until now, they’ve really been slow to get into new technology and new media. Now, they are seeing that technology is where everything is headed. You have to be able to give consumers what they want when they want it.”

The site gets more than 1 million page views a month, Dornan says. Not everyone is shopping, though. Visitors can take virtual set tours of TV shows, hear interviews with stylists and get behind-the-scenes peeks at awards shows.

Neiman Sells Keaton’s Dress

The new movie “Because I Said So” is the first big-screen production to be featured on Starstyle. Fans can get a vintage style diamond filigree necklace worn by Millie (Mandy Moore) for $168.95 from DiamonHarmony.com or Daphne’s (Diane Keaton’s) Kay Unger belted dot-print dress for $350 from Neiman Marcus.

Sorry, you can’t buy the actual wedding dress that Bree wore on “Desperate Housewives.” Neither Web site sells items worn or used by the stars themselves.

And what about Dr. Shepherd’s Neil Barrett jacket? It sells for $424. The “Deal or No Deal” Renee BP sandals? A deal at $59.95. Save up for the sports car — $155,000.

– By Cloe Cabrera